About JRP & The JRP Mission | Smart Fuel Management

The JRP Mission is inspire smart fuel management solutions and deliver measurable efficiencies for our clients nationwide. Here’s something about JRP…our success is built on a foundation of 1) knowledgeable and highly trained fuel advisors 2) innovative, integrated technologies & data 3) strong partnership with suppliers, distributors and clients.


The 5 core values listed below strengthen us, shape our culture and guide our every action – now and for the past 30 years.


We believe a company is its people. At James River Petroleum, we’re dedicated to giving our employees the tools, technology and creative freedom to deliver smart energy management solutions.

Deep Collaboration & Partnership

Through deep internal collaboration and partnership with suppliers, distributors and clients, we will build, nurture and sustain long-term relationships that drive growth and operational excellence for all.


We take responsibility for our actions – as individuals, team members, and as a company. We work together and support one another. The goal of each JRP employee is to hold ourselves to the highest standards and never let our customers down.

Change & Innovation

Change is constant in the energy business and innovation is critical to a company’s survival. As we have done for 30+ years, we focus on the future – anticipating market needs and demands. This allows us to steer our clients toward the best long-term energy solutions. We embrace creative thinking and encourage the pursuit of new strategies and technologies. 


Everything we do is guided by a moral compass of integrity. We are honest, ethical and accountable. Trust is at the core of our valued relationships – with each customer and employee.